Week 10: SITE SPECIFIC

For my site specific blog, I decided to review the Irvine Spectrum. A native of Irvine, the Spectrum is a great place to shop, eat and yes, enjoy lights. Often my boyfriend and I would come here just to walk around because of the variety of shops and many things to do on a Wednesday evening. This picture of the carousel is a highlight of the center due to its positioning in the space and dramatic saturated lighting. With the beautiful waterfalls nearby the carousel, it helps creates a peaceful scene.

Being one of many poor lit stores, the Perfume Gallery had very poor lighting. With its overly cluttered selection of perfume, the lighting hardly helps draw attention to their store. Hopefully the perfume can sell itself. The yellow tinted shelving units and paint do not reflect the light. The squared florescent lights cause the customer to be overwhelmed with the unfocused scattered light. Perhaps if the items were lit with track lighting, the customer would be able to focus their eye on particular key fragrances. Having never seen too many shoppers inside, lighting would hopefully draw more in.

One of many stores that had great lighting was Urban Outfitters. Approximately once a month, Urban Outfitters redesigns their front marque with a catchy artistic look. What I also like about their store are the two panels of cracked glass that frame their doors entrance giving the glass a warm frosted look. Framing their doors entirely are two rather warm lights that help accent the building. Inside the store their ceiling are noticeably white, helping reflect the rather raw/bare look of the store. With the hanging florescent lights, it allows the light to reflect more to the floor than ceiling and allows the customer to be directed with an artistic look.