I noticed this light while walking down the street. The color red says many things to us such as, stop, danger, beware. It also can read as passion or love. It all depends on the context. I think it depends on the way it is presented to the interpreter. If it is in your face it reads as danger. That is the way that this light read to me. Stop. Danger.
Red is probably so many strong things to us as it is about the warmest visual color we have, so we react to it strongly
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